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Monthly Archives: July 2012
FLIGHT Trailer: The Eyes Have It
My friend, the German media scholar and trailer historian, Professor Vinzenz Hediger, recently mentioned how much he admired the trailer for Denzel Washington’s upcoming release, Flight, a fictional exploration of a flawed hero, lionized for a miraculous crash landing then … Continue reading
THE HOBBIT: An Unexpected Journey TRAILER: Singing Dwarves, Creeping Gollum, but no Mention of Dragons or Spiders
Like all the other J.R.R. Tolkein fans around the world (and we are legion), I’m anticipating the release of Peter Jackson‘s production of the Hobbit (2012). Why then did the trailer give me pause, curl my lip, elicit a “wha?” … Continue reading
Posted in Readings
Tagged bilbo, dwarves, frodo, gollum, ian holm, ian mckellan, j.r.r tolkein, kate blanchett, LOTR, martin freeman, mgm, middle earth, movie marketing, movie trailer, new line, peter jackson, smaug, the hobbit, warner bros.
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UNTITLED STAR TREK SEQUEL “Fan” Trailer that “Fooled the Internet”
In early June 2012, the above trailer was posted, claiming to be the official teaser for the sequel to J.J. Abrams critical and commercial Star Trek movie (2009). The editors as Film School Rejects and Ain’t It Cool News, among … Continue reading
Posted in Observations and Provocations, Readings
Tagged ain't it cool news, bad robot, benedict cumberbatch, deception, fan trailer that fooled the internet, fan trailers, film school rejects, internet meme, j.j. abrams, marketing, movie trailers, ontology, paramount, positioning, star trek, starfleet, untitled star trek sequel
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