Category Archives: Readings

Critical/Analytical considerations of trailers

CHEVROLET STINGRAY (2014) LAUNCH TRAILER: Movie Previews for Products

I was in the theater to see The Hunger Games: Catching Fire, when, prior to the movie trailers, the product “trailers” screen. I resisted the seductions of sound, image, sound and story for just long enough to register that the … Continue reading

Posted in Observations and Provocations, Readings | Tagged , , , , , , , , , , , , , , , , , , , , , | Leave a comment

ALL IS LOST Trailer: The Elemental Rhythm of Movie Marketing

Reviews for All Is Lost highlight the film’s paucity of dialogue. In this film about a lone American sailor struggling to survive in the vastness of the Indian ocean after his boat’s hull is punctured by an errant shipping container, … Continue reading

Posted in Readings, Uncategorized | Tagged , , , , , , , , , , , , , , , , | Leave a comment

MITTY TRAILER: Compelling and Connecting with Color

I saw the Mitty trailer ahead of the IMAX screening of GRAVITY and was impressed with its visual style, editorial intelligence and emotional appeal. Though not a re-invention of movie marketing or a challenge to conventional formula, it is a … Continue reading

Posted in Readings | Tagged , , , , , , , , , , , , , , , | Leave a comment