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Category Archives: Readings
CHEVROLET STINGRAY (2014) LAUNCH TRAILER: Movie Previews for Products
I was in the theater to see The Hunger Games: Catching Fire, when, prior to the movie trailers, the product “trailers” screen. I resisted the seductions of sound, image, sound and story for just long enough to register that the … Continue reading
Posted in Observations and Provocations, Readings
Tagged " trailer, automobile, Batman, ben affleck, castration, chevrolet, christian bale, commercial, corvette, desire, dream, fulfillment, los angeles, madison avenue, movie marketing, paradox, phallus, product trailers, stingray, theory, transformers, unconscious
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ALL IS LOST Trailer: The Elemental Rhythm of Movie Marketing
Reviews for All Is Lost highlight the film’s paucity of dialogue. In this film about a lone American sailor struggling to survive in the vastness of the Indian ocean after his boat’s hull is punctured by an errant shipping container, … Continue reading
MITTY TRAILER: Compelling and Connecting with Color
I saw the Mitty trailer ahead of the IMAX screening of GRAVITY and was impressed with its visual style, editorial intelligence and emotional appeal. Though not a re-invention of movie marketing or a challenge to conventional formula, it is a … Continue reading
Posted in Readings
Tagged ben stiller, blue, fantasy, gravity, instinct, kristen wiig, life magazine, movie marketing, movie trailer, my head is an animal, of monsters and men, psychology, red, sean penn, thurber, walter mitty
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