BELOW, YOU WILL FIND A LIST OF ARTICLES, ESSAYS, CHAPTERS AND BOOKS ON THE SUBJECT OF MOVIE TRAILERS. AS IT CURRENTLY EXISTS, THE SCHOLARLY LITERATURE ON MOVIE TRAILERS IS MODEST. THERE IS, HOWEVER, A QUANTITY OF WRITING ON TRAILERS IN NEWSPAPERS AND TRADE PUBLICATIONS (VARIETY/HOLLYWOOD REPORTER, FRIDAY VERSIONS OF THE NYTIMES OR THE LA TIMES) THAT, WHILE LESS RIGOROUS, ARE STILL INTERESTING AND INSIGHTFUL.
Barnes, Brooks, “Red Band Trlrs,” NYTimes 28-3-10
Barnes, Brooks, “In this War, Movie Studios are Siding with your Couch,” NYTimes 9-25-10
Bordwell, David & Thompson, Kristen, Ch. 8, “Editing” from An Introduction to Film Art
Borelli, Christopher, “Coming Soon to a Theater Near You,” Chicago Sun Times 3-15-99
Bowles, Scott, “Red band trailers online: Preview of a controversy,” USA Today, 10-17-07
Cagle, Jess, “Triumph of the trailers,” Time, 3-18-02
Caldwell, John T. (2003). “Convergence Television: Aggregating Form and Repurposing Content In the Culture of Conglomeration.” Eds. Lynn Spigel and Jan Olsson, Television After TV: Essays on a Medium in Transition. Durham, Duke University Press, pp. 41-74.
Daly, Kristen, “The Interactive Image” Cinema Journal, Fall 2010
Dawson, Max (2011). “Television’s Aesthetic of Efficiency: Convergence Television and the Digital Short.” Eds. James Bennett and Niki Strange, Television as Digital Media. Durham & London, Duke University Press, pp. 204-229.
Debruge, Peter, “Criteria for Judgment” from Movie Trailer Trash.com
Debruge, Peter “Sequels,” from Movie Trailer Trash.com
Debruge, Peter, “Trailer History,” from Movie Trailer Trash.com
Doppelt, Marjery, “Diary,” from Slate.com, 2004
Epstein, Michael M., Reeves, Jimmie L. and; Rogers, Mark C. (2006). “Surviving the ‘Hit': Will The Sopranos Still Sing for HBO?” Ed. David Lavery, Reading the Sopranos: Hit TV for HBO. London, I.B. Tauris, pp. 15-26.
Evans, Elizabeth Jane (2010). “The Evolving Media Ecosystem: An Interview with Victoria Jaye, BBC.” Ed. Paul Grainge, Ephemeral Media: Transitory Screen Culture from Television to YouTube. London, BFI, pp. 105-121.Paul Grainge (2008). “Media Branding and the Entertainment Complex” in Paul
- Paratexts: Thresholds of Interpretation
, Cambridge: Cambridge University Press (1997)
Grainge, Brand Hollywood: Selling Entertainment in a Global Media Age. London & New York, Routledge, pp. 44-66.
Grainge, Paul (2008). “Studio Logos and the Aesthetics of Memory and Hype” in Paul Grainge, Brand Hollywood: Selling Entertainment in a Global Media Age. London & New York, Routledge, pp. 69-87.
Grainge, Paul (2010). “TV Promotion and Broadcast Design: An Interview with Charlie Mawer, Red Bee Media.” Ed. Paul Grainge, Ephemeral Media: Transitory Screen Culture from Television to YouTube. London, BFI, pp. 87-101.
Gray, Jonathan, Show Sold Separately: Promos, Spoilers, and Other Media Paratexts
Greene, Frederick “Coming Attractions Synopsis,” (unpublished)
Gritten, David, “An Interview with Esther Harris,” The Daily Telegraph, 11-27-99
Harmetz, Aljean, “Movie Trailers: Fine Art or Artful Finesse” NYTimes 4-20-1981
Hayes, David & Bing, Jonathan, Open Wide: How Hollywood Box Office Became a Nationwide Obsession.
Hediger, Vinzenz, “Self-Promoting Story Events: Serial Narrative, Promotional Discourse and the Invention of the Movie Trailer” ( from his forthcoming book)
Heyman, Steven, “In a World of Trailers, Unseen Stars” NYTimes, 4-12-09
Johnston, Derek (2009). “The Fictional Institutions of Lost: World Building, Reality and Economic Possibilities of Narrative Divergence.” Ed. Roberta Pearson, Reading Lost: Perspectives on a Hit Television Show. London, I.B. Tauris, pp. 27-49.
Johnston, Keith, Ch 4, “The Mobile Trailer” from Coming Soon: Film trailers and the selling of Hollywood technology.
Johnston, Keith “The Coolest Way to Watch Trailers” from Convergence: The International Journal of Research into New Media Technologies, 2008
Johnston, Keith “Conclusions” from Coming Soon: Film trailers and the selling of Hollywood technology.
Johnston, Keith, “Introduction” from Coming Soon: Film trailers and the selling of Hollywood technology.
Kernan, Lisa, Coming Attractions: Reading American Movie Trailers, (Bibliography)
Kernan, Lisa, “Trailers: A Cinema of Coming Attractions,” from Coming Attractions: Reading American Movie Trailers.
Luuk, Tiuu, Movie Marketing
McNary, Dave, “B.O. bump: Just tailor the trailer,” Variety, 3-30-09
Monaco, James, “How to read film,” The World of Movies, Media, and Multimedia. Art, Technology, Language, History, Theory. Third Edition, 2000.
Roston, Tom, “Clip Tease,” Premiere, Jan/Feb 2007
Ryder, Caroline, “Omnipotence, thy gender is male” NYTimes, Oct, 2008
Schickendanz, Conrad & O’Brien, Jack, “5 things trailers shouldn’t do,” Cracked Magazine, 8-29-09
Smith, Cindi, NRG Market Research (Unpublished)
Snider, Mike, “Trailers pulling in Web traffic,” Variety, June 2007
Sood, Sanjay and Dreze Xavier, “Brand extension of popular goods: Movie Sequel Evaluations,” 10-9-06
Paula Span, “Up-and-Coming Attractions At the Box Office; Golden Trailer Awards Tout Film Previews.” The Washington Post, 1999
Stanitzek, Georg, “Vorspann Generique,” Cinema Journal, Summer 2009
Uricchio, William (2003). “Television’s Next Generation: Technology/Interface Culture/Flow.” Eds. Lynn Spigel and Jan Olsson, Television After TV: Essays on a Medium in Transition. Durham, Duke University Press, pp. 163-182.
Various Authors, Copy explorations (Unpublished)