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Tag Archives: jean luc godard
Trailers Are….. Insights from scholars of (rather than makers of) trailers
Trailer maker and film marketing pioneer Andy Kuehn told me repeatedly that the movie industry operated on the guild system: start at the bottom; work your way up; learn by apprenticeship; pay your dues; serve your time; rely on those … Continue reading
Contradiction, Paradox and the Political Unconscious of Trailers
In today’s post, I’d like to highlight the contradictory or paradoxical quality of trailers, a quality that tells me something complicated and significant is taking place within. It was Lisa Kernan, one of our academic consultants on the Coming Attractions … Continue reading