Tag Archives: pasadena

MOVIE TRAILERS IN THE NEWS: KPCC (Pasadena) broadcasts 2 segments on the worlds favorite advertising

“Battle: Los Angeles. It’s a generic alien invasion pop-corn flick, but the trailer was different. Instead of three minutes of explosions and witty one-liners, it featured dramatic scenes of UFOs scored to a calm and eerie song.” –From Inside one … Continue reading

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PROJECT X Trailer — Desperate, Mean and Resentful: Party on American Youth

It’s not my job or duty to “approve” the moral or political messages of movie advertising, but I do like to understand how they frame their appeals and accomplish their promotional objectives—the better to explain it to students, or more … Continue reading

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