Tag Archives: promotional materials

WHEN A SPOOF TRAILER IS NO LONGER SPOOFING: Machete (2007) & Machete (2010) and the Crystal Image of the Futurum Exactum

Posted on June 7, 2013 by Frederick Greene

[MACHETE SPOOF TRAILER – 2007] Daniel Hesford, a Ph.D. Candidate at the University of Edinburgh, in his just published article “Action…Suspense…Emotion!: The Trailer as Cinematic Performance,” (in the special issue of Frames Cinema Journal devoted to promotional materials that I’ve … Continue reading →

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“ASPIRATIONAL PARATEXTS” INDEED: The “Quality Opening” Gambit of the Title Sequence

Posted on May 23, 2013 by Frederick Greene

In the recently published Frames Cinema Journal devoted to Promotional Materials, my friend and colleague, Enrica Picarelli, has contributed a fascinating, provocative article on title sequences–also known as “openers,” “main titles” and “credits”– for premium cable content (e.g. Six Feet … Continue reading →

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MOVIE TRAILERS GET ACADEMIC RESPECT: Frames Cinema Journal (Univ. of St. Andrews) Publishes an Entire Issue to Promotional Materials

Posted on May 17, 2013 by Frederick Greene

In the letter from the editors, Kathleen Scott & Sarah Solimon make the following assertion: “Promotional materials are an essential, yet often overlooked, aspect of the film industry. In continuing our dedication to emerging areas of research in film, we … Continue reading →

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