Tag Archives: Sony

DIGITAL MARKETING: The Movie Trailer's New Medium

Posted on May 8, 2012 by Frederick Greene

Bugeyes126: Viral videographer: Par of Men in Black 3’s digital campaign I visited my colleague John Weller’s classroom last night at UCLA, to sample the conversation in his Digital Marketing course, the Spring Quarter installation of the Andrew J. Kuehn … Continue reading →

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Losing the Bake-off? The Girl with the Dragon Tattoo and Sensory Overload in Trailers

Posted on November 16, 2011 by Frederick Greene

I went to two movies last week and at both (Moneyball and J. Edgar) I saw the preview for The Girl with the Dragon Tattoo, David Fincher’s remake of the acclaimed and hugely successful Swedish feature of the same title. … Continue reading →

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MALE ANXIETY & FEMALE DISCOURAGEMENT: 30 MINUTES OR LESS

Posted on October 11, 2011 by Frederick Greene

Buddy movies featuring hapless slackers in extreme circumstances, occupy a valuable niche in the domestic market, appealing, despite coarse humor, male protagonists and male pre-occupations, to mixed audiences.  Yet the International Red Band trailer for 30 MINUTES OR LESS, which … Continue reading →

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