Tag Archives: The Jazz Singer

10 ALL-STAR HOSTED TRAILERS: The Personal Touch in Coming Attractions

The very first sound trailer had a host and ever since, the hosted trailer has been a reliable and distinctive formula in movie marketing. As a rhetorical technique, the hosted trailer combines personal authority with celebrity as its key appeals, … Continue reading

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A Talkative First Talking Trailer: Vitaphone and The Jazz Singer

  [EXCERPTED from Keith Johnston’s: “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” (MacFarland, 2009)  pp 18-20, by permission of the Author.] “Ladies and gentleman, I am privileged to say a few words to you in this most … Continue reading

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