Tag Archives: transmedia

“HANDS UP” (1918) – The very first promo trailer pioneers motion picture B to B communications

Posted on January 15, 2013 by Frederick Greene

Researching early trailers at UCLA’s Powell Library, I came across 2 versions of a promo trailer for “Hands Up!“, a 15 part 1918 serial starring Ruth Roland and George Chesebro.* Rather than a traditional trailer– a communication between the film’s … Continue reading →

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Convergence, Transmedia and Participatory Marketing: Trailers Lead the Way

Posted on June 26, 2012 by Frederick Greene

Mashup using Brave dialogue and Game of Thrones footage: A “pleasant family film for all ages.” After attending the Transmedia conference recently, at which MIT Media Studies Professor and Media Lab stalwar Henry Jenkins was the keynote speaker (regrettably absent … Continue reading →

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MARKETING ENTERTAINMENT: Entertainment as Marketing, From Silicon Valley and Hollywood to Madison Avenue

Posted on April 12, 2012 by Frederick Greene

NATURALIZING THE BRAND’S COMMERCIAL RELATIONSHIP WITH AUDIENCES? Last Friday, I attended the “Transmedia 3: Rethinking Creative Relations” Conference at USC, a joint presentation of UCLA Theater, Film and Television Department AND USC’s Annenberg School of Communications, generously sponsored by the … Continue reading →

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