Monthly Archives: July 2011

THOR: When your only tool is a hammer….

Posted on July 31, 2011 by Frederick Greene

This trailer, with all its noise, violence and spectacle, makes me suspect that the movie isn’t very good, although until its release, I must withhold final judgment. I base my opinion not just on intuition, but on the failure of … Continue reading →

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The Shining: Marketing Minimalism

Posted on July 28, 2011 by Frederick Greene

Warner Bros., 1979.   1:31 In contrast to the hyperkinetic trailers to which we have grown accustomed, this memorable trailer for one of the most highly regarded horror films of all times, consists of one scene, one shot, one camera and … Continue reading →

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BAD TEACHER: Teaching Moment

Posted on July 27, 2011 by Frederick Greene

I suppose my work as an educator attracted me to this film and its trailer—that and the obscenely clever and cleverly obscene print tagline, “She Doesn’t Give an F,” which incidentally, is the punch line of the trailer copy as … Continue reading →

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