Monthly Archives: October 2011

THE FIRST TRAILERS: SERIES & SERIALS

Posted on October 19, 2011 by Frederick Greene

You would think that from the birth of filmmaking and film projection, trailers would have emerged as an essential mode of marketing, advertising and promotion. Instead, it took 18 years from Edison’s triumph to the first rudimentary and barely recognizable … Continue reading →

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MALE ANXIETY & FEMALE DISCOURAGEMENT: 30 MINUTES OR LESS

Posted on October 11, 2011 by Frederick Greene

Buddy movies featuring hapless slackers in extreme circumstances, occupy a valuable niche in the domestic market, appealing, despite coarse humor, male protagonists and male pre-occupations, to mixed audiences.  Yet the International Red Band trailer for 30 MINUTES OR LESS, which … Continue reading →

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AUDIENCE DESIRE MARKET RESEARCH AND THE (PSEUDO) SCIENCE OF ENTERTAINMENT

Posted on October 7, 2011 by Frederick Greene

At the risk of offering an obvious observation, let me start by remarking that whether a film is conceived as a commercial entertainment or a work of cinematic art, finding an audience—finding the right audience—is a critical component of the … Continue reading →

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