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Monthly Archives: June 2012
The Great Gatsby Trailer: Stars, spectacle, style, budget–this trailer has it all!
Despite some caviling about director Baz Lurhman‘s choice of 3D for his remake of the great American novel, The Great Gatsby, the trailer is breathtaking. Seeing the movie was a foregone conclusion for me, regardless of the trailer, since I’m … Continue reading
Posted in Readings
Tagged baz lurhman, carey mulligan, graphic design, great gatsby, great gatsby 2012 movie, jack white, jay z, kanye west, Leonardo DiCaprio, love is blindness, moulin rouge, movie marketing, movie trailer editing, no church in the wild, romeo and juliet, tobey maguire, u2, village roadshow, warner bros.
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Django Unchained International Trailer: Marketing (and Exploiting) Tarentino’s Signature Style
I love Tarentino films, despite their trailers, which emphasize the visual pleasures of his style but miss the sublimity and substance of his films. (Perhaps that’s an impossible expectation for a trailer?) Hearing of the Django Unchained trailer (above) for … Continue reading
Posted in Observations and Provocations, Readings
Tagged christopher waltz, django unchained trailer, editing, exploitation, graphic design, inglorious basterds, james brown, jamie foxx, johnny cash, kerry washington, kill bill, Leonardo DiCaprio, music cues, samuel l. jackson, tarentino, trailers and movie marketing, uma thurman, walter murch, weinstein brother
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Total Recall (2012) Trailer: Anxieties of Influence
Among the many challenges involved in remaking an iconic film, not the least is creating the trailer and positioning the film vis a vis its original. Beyond the always demanding job of engaging unfamiliar or uninvested audiences in the movie … Continue reading
Posted in Readings
Tagged arnold schwarzenegger, blade runner, bryan cranston, colin farrell, copy, grace randolph, jeremy jahns, kate beckinsale, marketing, philip k. dick, positioning, rekall, remake, sound design, summer blockbusters, total recall 1990, total recall 2012, trailer editing, trailer making
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