Category Archives: Observations and Provocations

Things worth saying about movie trailers.

Movie Apps: interactivity, investment, engagement and ?

Posted on May 29, 2012 by Frederick Greene

I was recently asked to expand my remarks about apps produced to promote and market movies, after my post mentioning the Stifler App from American Reunion that I first learned about in Professor John Weller‘s graduate seminar on digital marketing … Continue reading →

Posted in Introductory and Reference Post, Lists & Compilations, Observations and Provocations | Tagged , , , , , , , , , , , | Leave a comment

Avengers AND Harry Potter and the Deathly Hallows post-release TV Spots: Jump on the Bandwagon!

Posted on May 15, 2012 by Frederick Greene

AVENGERS TV SPOT, Released May 8th. Last week, after AVENGERS shattered opening weekend box office records in the United States, the trailermakers cut a :17 spot to exploit the extraordinary news. Presumably, the distributor had contingency plans for just this … Continue reading →

Posted in Observations and Provocations, Readings | Tagged , , , , , , , , , , , , , | Leave a comment

God Bless America Trailer: Sociopathy and graphic violence OK with the MPAA, but not the "f" word

Posted on May 10, 2012 by Frederick Greene

RED BAND TRAILER God Bless America is to be released on May 11th, though it already debuted on VOD, April 6th, an indication that its distributor had greater expectations from the “direct to vid” route than theatrical. Bobcat Goldthwait‘s ascerbic … Continue reading →

Posted in Observations and Provocations, Readings | Tagged , , , , , , , , , | Leave a comment