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Category Archives: Readings
American Reunion: Masturbation, Humiliation and the Easter Weekend Reboot of a Diluted Brand
As Box Office Mojo noted, “American Reunion’s $21.5 million is actually the best R-rated Easter debut since Panic Room a decade ago. In comparison, the first three American Pie movies were all released in the Summer, which is prime real … Continue reading
Posted in Articles and Interviews, Readings
Tagged " sequels, "bump and grind, american pie, american reunion, box office mojo, brand extensions of experiential goods, gross out, james "laid", jason biggs, masturbation, purity and pollution, r kelly, raunchy, sood and dreze, universal
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BOARDWALK EMPIRE TV SPOTS: Multi-Sensory, Experiential & Somatic
In a recent, soon to be published paper, Dr. Enrica Picarelli (a post-doctoral fellow at the University of Luneburg, Germany) “investigates the multisensory appeal of digital television aesthetics, taking HBO’s promotion of Boardwalk Empire as an example of hyperaesthetics marketing.” … Continue reading