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Category Archives: Readings
PROJECT X Trailer — Desperate, Mean and Resentful: Party on American Youth
It’s not my job or duty to “approve” the moral or political messages of movie advertising, but I do like to understand how they frame their appeals and accomplish their promotional objectives—the better to explain it to students, or more … Continue reading
Posted in Readings
Tagged " trailer, cynicism, jimmy kimmel, marketing, mean girls, old school, pasadena, project x, the hangover, todd phillips, warner brothers
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The Grey Teaser Trailer: Liam Neeson–a leading man for the (no-longer) forgotten demographic
[youtube+http://www.youtube.com/watch?v=Hfb0-U0ydj8] Even before the tragic death of wife Natasha Richardson in March of 2009, which made him both an eligible widower and a figure of enormous sympathy, gravel voiced, Academy Award Winner (Schindler’s List) Liam Neeson was being repositioned as … Continue reading
Posted in Readings
Tagged alaska, box office, clint eastwood, harrison ford, john wayne, leading men, liam neeson, love guru, market research, mel gibson, mike myers, natasha richardson, nielsen, NRG, positioning, seraphim falls, taken, the grey, unknown, wolves
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La Dolce Vita: Marketing the Sweet Life as a Still Life
[youtube=www.youtube.com/watch?v=2YZjAn0GZfE] Film scholars date the contemporary period of trailermaking to the early 1960s’, pointing to such bold and formula rejecting previews as Dr Strangelove and The Night of the Iguana (both 1963) as avatars of the new approach. But the … Continue reading