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Tag Archives: copywriting
Copy? Copy! What Trailer Copywriters Do (Part I)
WHO DO YOU THINK WROTE THE VOICE OVER? The popular AMC series Mad Men has made it easier for copywriters to explain their work and their value. And yet, when I name my profession to strangers, they often hear “copy-righter” … Continue reading
Learning from Propaganda: Helpful Hints for Connection with Audiences
[WARNING: THIS IS A LONG, CONTENT RICH, MEDIA POOR AND FRANKLY IRONIC POST. MAY NOT BE SUITABLE FOR MARKETING AND ADVERTISING LAYPERSONS.] In my post last week, I examined Nancy Goliger’s observation that by any objective/neutral definition of propaganda, we … Continue reading
Posted in Observations and Provocations
Tagged andy kuehn, audience, benedict coulter, copywriting, marketing, nancy goliger, propaganda, rhetoric, Trailers, wikipedia
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