Tag Archives: movie marketing

THE ARENA (1974): Bloody & Barbaric, Corrupt & Sensuous and that’s just the trailer!

I saw Django Unchained the other night at the New Beverly, which presented the feature within a program that began with a rarely seen and frankly disturbing Looney Tunes cartoon about a hound dog and a Southern Plantation Owner, called … Continue reading

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THIS IS THE END Red Band Trailer: A very special shoot

Having spent the past 2 months writing about the earliest trailers, I figured it was high time to check in with movie marketing in its second century. I sought inspiration from MTV which has a page that tracks the most … Continue reading

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“HANDS UP!” PROMO-TRAILER REDUX: Retraction and Reappreciation

[Note: I visited UCLA’s Archive Research Study Center the other night to watch again this 1918 promo in order to fill in some gaps in my handwritten notes and prior to submitting a draft of an academic paper on early … Continue reading

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