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Tag Archives: movie marketing
TOWARD A CRITICAL THEORY OF (MOVIE TRAILER) ADVERTISING
[This trailer foregrounds its purposes and its devices, it’s “systematically distorted communication.”] According to Professors John Harms & Douglas Kellner in their overview of the scholarly research on advertising emerging within Critical Media Studies, “advertising is a form of social … Continue reading
HOLY MOTORS TRAILER: Holy Moly!!! Just what is this film about?
Holy Motors is making many top-ten lists for 2012, although it’s made about 450K so far, according to Box Office Mojo. Above, you can watch an extremely unformulaic and impressionistic trailer for an extremely unformulaic and impressionistic film. What I … Continue reading
Posted in Readings
Tagged denis lavant, edith scob, eva mendes, french film, holy motors, kylie minogue, leos carax, movie marketing, movie trailers
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EARLY TRAILERS: Notes & Insights
I’ve spent several hours lately (with a few more to go) in the Archive Research & Study Center at UCLA, on the second floor of glorious Powell Library, watching dvd’s and vhs’ made from what remains of the relatively few … Continue reading