Tag Archives: movie marketing

KEY ART AWARDS TIME: Honoring the talent behind movie marketing

Posted on October 9, 2012 by Frederick Greene

GIARONOMO’S (NYC’S) 2012 Key Art Awards BRONZE MEDAL WINNING TRAILER Next Wednesday, Oct. 17th, the Hollywood Reporter presents the 41st Annual Key Art Awards, “entertainment’s most recognized awards competition for advertising and communications.” Although this is a mostly insider evening, … Continue reading →

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STEPHEN FRANKFURT: In memoriam for a visionary advertiser and movie marketer

Posted on October 4, 2012 by Frederick Greene

I read the obituary of Stephen Frankfurt in yesterdays Times. He was a giant of the industry–indeed of several disciplines within the industry of advertising. I’ve provided some links to better bios than I can offer here (see bottom of … Continue reading →

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LOOPER TEASER: Or What do you have to do to get a great opening weekend?

Posted on October 2, 2012 by Frederick Greene

Box Office Mojo had this to say about Looper’s opening weekend gross of $21M: “Looper’s good-not-great opening inforces [sic?] the challenges inherent in selling an original, R-rated sci-fi movie. Previews were jam-packed with quality information: they clearly articulated the movie’s … Continue reading →

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