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Tag Archives: movie marketing
SNITCH TRAILER: Engagement, empowerment and activism by socially networked audiences.
Attending Transmedia 4: Spreading Change last Friday at UCLA, I listened as Alden Stoner, VP of Social Action Film Campaigns at Participant Media described the efforts her politically progressive production company undertook to support this 2013 Dwayne Johnson thriller, in … Continue reading
Posted in Observations and Provocations, Readings
Tagged annenberg school of communications and journalism, dwayne johnson, infographic, movie marketing, movie trailers, networked audiences, participant media, progressive politics, snitch trailer, social media, spreading change, summit entertainment, transmedia 4, ucla tft, usc
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TRAILERS IN THE NEWS: Recent articles worth reading
At Tor.com, an online journal about sci-fi and fantasy culture, featuring writing on books, games, movies and art, there’s a fascinating article about an 19th Century Painting, that appears to be the model/inspiration for much movie poster key-art design. Read … Continue reading
Posted in Articles and Interviews
Tagged david friedrich, ian crouch, key art, movie marketing, movie posters, new yorker, npr, romantic painting, scott simon, sound cues, tor.com, Trailers
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BIOSHOCK INFINITE: The Game Trailer Considered
[Apologies to regular readers for your AWOL blogger. I’ve been doing paid work and was obliged, as I am from time to time, to attend to the realities of the bill cycle.] It’s hard to escape the critical and promotional … Continue reading
Posted in Readings
Tagged ", "american beast, bioshock infinite, cgi, game trailers, in-engine, irrational games, movie marketing, nica vega, special shoot
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