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Tag Archives: ontology
UNTITLED STAR TREK SEQUEL “Fan” Trailer that “Fooled the Internet”
In early June 2012, the above trailer was posted, claiming to be the official teaser for the sequel to J.J. Abrams critical and commercial Star Trek movie (2009). The editors as Film School Rejects and Ain’t It Cool News, among … Continue reading
Posted in Observations and Provocations, Readings
Tagged ain't it cool news, bad robot, benedict cumberbatch, deception, fan trailer that fooled the internet, fan trailers, film school rejects, internet meme, j.j. abrams, marketing, movie trailers, ontology, paramount, positioning, star trek, starfleet, untitled star trek sequel
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COWBOYS AND ALIENS: Why did audiences laugh at the trailer?
It seemed an ill-omen when audiences responded to the theatrical trailer for Cowboys and Aliens with laughter. Not full throated laughter indicative of pleasure, but thin, nervous, awkward, even scornful laughs, titters and jeers. I recall seeing the trailer twice … Continue reading