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Tag Archives: Trailers
Toy Story 3 Plays it Safe (Post 2 of 2)
Let’s consider the commercial artistry of this two minute, multi-part film. Structurally, the trailer for Toy Story 3 has 8 distinct movements, with three separate music cues. It uses cards, diegetic dialogue, lyrics and melody to promise a happy ending, … Continue reading
Posted in Readings
Tagged animation, disney, pixar, randy neuman, toy story 3, Trailers
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HORRIBLE BOSSES: Red Band Theatrical Trailer (Post 1 of 2)
Horrible Bosses is a high concept project whose premise is contained in the title. The original take on the subject is expressed in the murder consultant’s question, “why don’t you kill each others bosses?” Why not, indeed? High concept is … Continue reading
Posted in Readings
Tagged " trailer, colin farrell, horrible bosses, jason bateman, jennifer anniston, kevin spacey, marketing, Trailers
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