Monthly Archives: January 2012

THE ARTIST TRAILER: Contemporary Marketing for the Silent Era

Having enjoyed The Artist, whose ingenious reclamation of silent film for 21st century audiences was so nuanced and joyful, I wondered whether its trailer attempted anything as ambitious with 1920’s film marketing. Alas, it didn’t. No great surprise, here, since … Continue reading

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Trailers for Box Office Bombs: Hindsight Speculation About What Went Wrong (Part I)

First, let me emphasize the anecdotal and subjective quality of the analysis to follow. The marketing campaign for a feature film is built of too many elements (print, teasers, trailers, press, tie-ins, promotions, reviews, release strategy, clips, website, standees, etc.) … Continue reading

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TWILIGHT'S LAST GLEAMING: THE DARK KNIGHT RISES TO OCCUPY AMERICA

FIRST OF ALL, HAPPY NEW YEARS! AFTER 2 WEEKS OF GUEST POSTS, I’M BACK. I recently saw the trailer for The Dark Knight Rises at the cinema and knew I had to write about it. Now that I’ve watched it … Continue reading

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