Tag Archives: Dujardins

THE ARTIST TRAILER: Contemporary Marketing for the Silent Era

Having enjoyed The Artist, whose ingenious reclamation of silent film for 21st century audiences was so nuanced and joyful, I wondered whether its trailer attempted anything as ambitious with 1920’s film marketing. Alas, it didn’t. No great surprise, here, since … Continue reading

Posted in Readings | Tagged , , , , , , , , , , | Leave a comment