Monthly Archives: March 2012

HALLOWEEN (2007) REBOOT TRAILER: Attract old fans and make new ones

Posted on March 20, 2012 by Frederick Greene

(The celebration of student trailer analysis continues. My blog batteries are nearly recharged, and I’ll be posting again Thursday.) In rebooting the successful Halloween horror franchise, movie marketers had a daunting task cut out for them: appeal to the franchise’s … Continue reading →

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BLUE VALENTINE: A Viewing Journal

Posted on March 15, 2012 by Frederick Greene

[Continuing our celebration of student trailer readings and the end of the quarter!] Blue Valentine is about a young couple falling in love and then having their love weighed down and eventually destroyed by parenting, the stagnancy of being married, … Continue reading →

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The Hangover Trailer: A close reading

Posted on March 13, 2012 by Frederick Greene

[YET ANOTHER STUDENT READING…..] Name: The Hangover Year: 2009 Length: 2 minutes 26 seconds The Hangover, despite its overall box office success, actually had a better second and third weekend (bringing in over $100MM collectively) than its $44MM opening. This … Continue reading →

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