Monthly Archives: April 2012

THE TITLE SEQUENCE AND THE TRAILER: Whether Peritext or Epitext, Almost Always More Interesting Than Their Feature!

Posted on April 5, 2012 by Frederick Greene

[vimeo http://vimeo.com/31992143] My friend and colleague, Dr. Enrica Picarelli, writing on her smart and rigorous media studies blog, Space of Attraction, recently steered me to the website ART OF THE TITLE, “a compendium and leading web resource of film and … Continue reading →

Posted in Articles and Interviews, Observations and Provocations | Tagged , , , , , , , , , , , , | 2 Comments

Market Research & Testing: Reports from the Frontlines of Movie Advertising

Posted on April 3, 2012 by Frederick Greene

This quarter, in the graduate seminar I teach on movie trailers, I invited a senior executive from Nielsen NRG (part of the Nielsen Group, famous for its ratings measurement and entertainment research) to visit our classroom and speak about the … Continue reading →

Posted in Observations and Provocations | Tagged , , , , , | 1 Comment