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Monthly Archives: April 2012
PROMETHEUS HERALDS: Trailer Coming Soon
PROMETHEUS TRAILER DEBUT ANNOUNCEMENT Is this the newest thing? Is this a good thing, and if so, where does it end? In today’s post, I want to discuss trailers having trailers. Perhaps I’m late to the party and it’s been … Continue reading
Posted in Readings
Tagged " trailer, charlize theron, debut announcement, fan community, fox, marketing, prometheus, ridley scott
2 Comments
MARKETING ENTERTAINMENT: Entertainment as Marketing, From Silicon Valley and Hollywood to Madison Avenue
NATURALIZING THE BRAND’S COMMERCIAL RELATIONSHIP WITH AUDIENCES? Last Friday, I attended the “Transmedia 3: Rethinking Creative Relations” Conference at USC, a joint presentation of UCLA Theater, Film and Television Department AND USC’s Annenberg School of Communications, generously sponsored by the … Continue reading
American Reunion: Masturbation, Humiliation and the Easter Weekend Reboot of a Diluted Brand
As Box Office Mojo noted, “American Reunion’s $21.5 million is actually the best R-rated Easter debut since Panic Room a decade ago. In comparison, the first three American Pie movies were all released in the Summer, which is prime real … Continue reading
Posted in Articles and Interviews, Readings
Tagged " sequels, "bump and grind, american pie, american reunion, box office mojo, brand extensions of experiential goods, gross out, james "laid", jason biggs, masturbation, purity and pollution, r kelly, raunchy, sood and dreze, universal
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