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Monthly Archives: July 2012
BOOK TRAILERS: An A-V Advertisement for a Verbal Medium
The author of a manuscript I’ve been editing recently asked me what I knew about Book Trailers and whether I recommended she produce one for her novel. As a toiler in the world of previews, heralds and coming attractions, … Continue reading
BOURNE LEGACY TRAILER: No Bourne, No Ludlam, No Sequel, No Prequel
The new Bourne Legacy, slated for Aug. 10th release is not based on the book of the same name by Eric Van Lustbader, “official” heir to Robert Ludlam‘s novelistic career; it does not feature the character Jason Bourne; it does … Continue reading
Posted in Readings
Tagged aaron cross, albert finney, david straitharn, ed norton, eric van lustbader, joan allen, marketing challenge, matt damon, movie marketing, outcome agent, paul greengrass, prequel, rachel weisz, reboot, robert ludlam, sequel, series, spy thriller, The Bourne Legacy trailer, treadstone program, universal studios
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BLOOPERS & OUTTAKES: Trailers By Another Name and From Another Angle
THE LION KING (1994) A Case Study Did you know that the first trailer editors were obliged to work from outtakes? That’s because the negative was too costly/precious, and so the montage editors who got conscripted into movie marketing (circa … Continue reading