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Monthly Archives: July 2012
THE DARK KNIGHT RISES Featurette: A Long Trailer and A Short Documentary
FEATURETTES: Back in the 70’s, featurettes were commonplace marketing adjuncts for important or significant feature films. They were shown on TV (where else, in those benighted days before the intertubes), helping to flesh out the broadcast minutes that a movie-of-the-week … Continue reading
Sizzling Update — Getting to Greenlight with help from the pros
A couple of weeks ago, I wrote about trailers created before feature footage was available, using materials ripped from other films, home movies, stock footage–wherever! Often, these are fan-generated, based on love for the source material and a desire to … Continue reading
Posted in Observations and Provocations
Tagged docsandtv.com, headshot, jijo reed, movie marketing, sizzlepitch, sizzles, Trailers
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WRECK-IT-RALPH Trailer: Transmedia Juggernaut Announcing Its Arrival
I saw the trailer for Wreck-it-Ralph over the weekend and was impressed by the concept, the product, its presumed extensions and eventual franchise. (A Disney release, Wreck-it-Ralph is a video game villain who dreams of becoming a video game. It’s … Continue reading
Posted in Observations and Provocations, Readings
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