Category Archives: Classic Readings (of classic film trailers)

Critical/Analytical Considerations of Trailers for great and important films, whose trailers are likewise distinguished.

La Dolce Vita: Marketing the Sweet Life as a Still Life

Posted on January 24, 2012 by Frederick Greene

[youtube=www.youtube.com/watch?v=2YZjAn0GZfE] Film scholars date the contemporary period of trailermaking to the early 1960s’, pointing to such bold and formula rejecting previews as Dr Strangelove and The Night of the Iguana (both 1963) as avatars of the new approach. But the … Continue reading →

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The Pink Panther: Voyeristic Pleasures In a Gem of a Trailer (Part II)

Posted on October 31, 2011 by Frederick Greene

As promised at the end of my last post, an attempt to answer the critical question: Who do the trailermakers think they’re addressing and what is it they think we want from our entertainment?. First, we notice that the trailer … Continue reading →

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The Pink Panther: Voyeuristic Pleasures in a Gem of a Trailer (Part I)

Posted on October 28, 2011 by Frederick Greene

Blake Edward’s 1963 comic masterpiece the Pink Panther has a wonderful trailer, including special “shoot” material from Friz Freleng and music by Henry Mancini. The 3:30 minute preview displays innovations typical of the early contemporary period, while retaining a savor … Continue reading →

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