Category Archives: Classic Readings (of classic film trailers)

Critical/Analytical Considerations of Trailers for great and important films, whose trailers are likewise distinguished.

Singin’ in the Rain – A Unified Analysis of Technology, Stars and Representation

Posted on September 26, 2011 by Frederick Greene

EXCERPTED from Keith Johnston’s: “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” (MacFarland, 2009)  pp 13-17, by permission of the Author. From the point of view of film history, the Singin’ in the Rain trailer could be regarded … Continue reading →

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A Talkative First Talking Trailer: Vitaphone and The Jazz Singer

Posted on September 23, 2011 by Frederick Greene

  [EXCERPTED from Keith Johnston’s: “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” (MacFarland, 2009)  pp 18-20, by permission of the Author.] “Ladies and gentleman, I am privileged to say a few words to you in this most … Continue reading →

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The Godfather (1972): A still trailer for a kinetic epic. (Post 2 of 2)

Posted on August 3, 2011 by Frederick Greene

This trailer would have been all but inscrutable to the uninitiated viewer, even, perhaps, to recent readers of the book upon which the film is based. There are countless characters introduced, but very few clear indications as to the relationships … Continue reading →

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