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Category Archives: Lists & Compilations
10 ALL-STAR HOSTED TRAILERS: The Personal Touch in Coming Attractions
The very first sound trailer had a host and ever since, the hosted trailer has been a reliable and distinctive formula in movie marketing. As a rhetorical technique, the hosted trailer combines personal authority with celebrity as its key appeals, … Continue reading
Posted in Lists & Compilations
Tagged 13 Ghosts, All About Eve, all-star, Ann Baxter, Bette Davis, Cecil B. Demille, Charlton Heston, Citizen Kane, Dark Passage, Hitchcock, hosted trailers, movie marketing, Orson Welles, Psycho, Real Life, The Jazz Singer, The Pink Panther, The Ten Commandments, top ten, Toys, Trailers, William Castle
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