Tag Archives: The Pink Panther

100 Years of Movie Trailers: What More Could an Audience Want?

Boy do we have an exciting post today! The following MP3 file is from my recent talk at New York University’s Department of Cinema Studies, at the Tisch School of the Arts in New York City on October 19th, 2011. … Continue reading

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10 ALL-STAR HOSTED TRAILERS: The Personal Touch in Coming Attractions

The very first sound trailer had a host and ever since, the hosted trailer has been a reliable and distinctive formula in movie marketing. As a rhetorical technique, the hosted trailer combines personal authority with celebrity as its key appeals, … Continue reading

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