Category Archives: Observations and Provocations

Things worth saying about movie trailers.

WRECK-IT-RALPH Trailer: Transmedia Juggernaut Announcing Its Arrival

Posted on July 5, 2012 by Frederick Greene

I saw the trailer for Wreck-it-Ralph over the weekend and was impressed by the concept, the product, its presumed extensions and eventual franchise. (A Disney release, Wreck-it-Ralph is a video game villain who dreams of becoming a video game. It’s … Continue reading →

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Convergence, Transmedia and Participatory Marketing: Trailers Lead the Way

Posted on June 26, 2012 by Frederick Greene

Mashup using Brave dialogue and Game of Thrones footage: A “pleasant family film for all ages.” After attending the Transmedia conference recently, at which MIT Media Studies Professor and Media Lab stalwar Henry Jenkins was the keynote speaker (regrettably absent … Continue reading →

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The Life of Pi Fan-Made Trailers: All Sizzle Without the Steak

Posted on June 21, 2012 by Frederick Greene

I saw the 3D trailer for Life of Pi ahead of Prometheus last week and was eager to write about it since it’s that rare type, the single scene trailer, that’s simple to describe and easy to discuss. Alas, that … Continue reading →

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