Category Archives: Observations and Provocations

Things worth saying about movie trailers.

Trailers are and Trailers do…..Insights from Scholars rather than trailermakers

Posted on January 31, 2012 by Frederick Greene

“The Production of a film includes the making of its “consumable” identity. Certain filmic elements are developed into a premeditated network of advertising and promotion that will enter the social sphere of reception. Such an intricate relation between film and … Continue reading →

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Trailers Are….. Insights from scholars of (rather than makers of) trailers

Posted on January 27, 2012 by Frederick Greene

Trailer maker and film marketing pioneer Andy Kuehn told me repeatedly that the movie industry operated on the guild system: start at the bottom; work your way up; learn by apprenticeship; pay your dues; serve your time; rely on those … Continue reading →

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Trailers for Box Office Bombs: Hindsight Speculation About What Went Wrong (Part I)

Posted on January 5, 2012 by Frederick Greene

First, let me emphasize the anecdotal and subjective quality of the analysis to follow. The marketing campaign for a feature film is built of too many elements (print, teasers, trailers, press, tie-ins, promotions, reviews, release strategy, clips, website, standees, etc.) … Continue reading →

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