Category Archives: Observations and Provocations

Things worth saying about movie trailers.

DISCONTINUITY EDITING: Emotional Experience vs. Interpretive Challenge–a reader replies

Posted on February 21, 2012 by Frederick Greene

[I reprint with permission, an email response to my recent post on editing, received from an Italian academic, working in Germany, who I’ve had the pleasure of getting to know because of our shared interest in trailers.] A PROMO/TV TRAILER … Continue reading →

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TRAILER EDITING: Toward a formal definition

Posted on February 14, 2012 by Frederick Greene

DISCONTINUITY EDITING IN THE LAUNCH TRAILER FOR A BLOCKBUSTER VIDEO GAME This was “editing” week in seminar and as I re-read the materials dealing with feature film and trailer “shot coordination,” certain correspondences and connections struck me with the force … Continue reading →

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IT DEPENDS: A Defense of Trailers as Virtuoso Film Art

Posted on February 9, 2012 by Frederick Greene

[youtube-http://www.youtube.com/watch?v=bkTpAYrLcOo] BIG STAR, POPULAR GENRE, STRONG TRAILER BUT IRAQ WAR FILMS DON’T SELL! A two-minute trailer serves many masters and navigates varied, sometimes competing claims. Moreover, its film craft, marketing effectiveness and entertainment value are independent of one another and … Continue reading →

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