Category Archives: Observations and Provocations

Things worth saying about movie trailers.

Market Research & Testing: Reports from the Frontlines of Movie Advertising

Posted on April 3, 2012 by Frederick Greene

This quarter, in the graduate seminar I teach on movie trailers, I invited a senior executive from Nielsen NRG (part of the Nielsen Group, famous for its ratings measurement and entertainment research) to visit our classroom and speak about the … Continue reading →

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BOARDWALK EMPIRE TV SPOTS: Multi-Sensory, Experiential & Somatic

Posted on March 29, 2012 by Frederick Greene

In a recent, soon to be published paper, Dr. Enrica Picarelli (a post-doctoral fellow at the University of Luneburg, Germany) “investigates the multisensory appeal of digital television aesthetics, taking HBO’s promotion of Boardwalk Empire as an example of hyperaesthetics marketing.” … Continue reading →

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TRAILER TECHNOLOGY: From Sound to Portability, There's a Message in the Medium

Posted on March 22, 2012 by Frederick Greene

(I’m indebted to Dr. Keith Johnston, of the University of East Anglia, for these many insights. His book, “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” published in 2009 is still the defining study of the subject.) Technology … Continue reading →

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