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Tag Archives: mash-ups
TRAILER TECHNOLOGY: From Sound to Portability, There's a Message in the Medium
(I’m indebted to Dr. Keith Johnston, of the University of East Anglia, for these many insights. His book, “Coming Soon: Film Trailers and the Selling of Hollywood Technology,” published in 2009 is still the defining study of the subject.) Technology … Continue reading
Posted in Introductory and Reference Post, Lists & Compilations, Observations and Provocations
Tagged contemporary practice, exhibition, fan, Keith Johnston, likely future, mash-ups, mccluhan, mobilie trailers, movie marketing, optical printer, portability, technology, the fight club, vhs
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Contradiction, Paradox and the Political Unconscious of Trailers
In today’s post, I’d like to highlight the contradictory or paradoxical quality of trailers, a quality that tells me something complicated and significant is taking place within. It was Lisa Kernan, one of our academic consultants on the Coming Attractions … Continue reading