Category Archives: Observations and Provocations

Things worth saying about movie trailers.

Contradiction, Paradox and the Political Unconscious of Trailers

Posted on November 8, 2011 by Frederick Greene

In today’s post, I’d like to highlight the contradictory or paradoxical quality of trailers, a quality that tells me something complicated and significant is taking place within. It was Lisa Kernan, one of our academic consultants on the Coming Attractions … Continue reading →

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AUDIENCE DESIRE MARKET RESEARCH AND THE (PSEUDO) SCIENCE OF ENTERTAINMENT

Posted on October 7, 2011 by Frederick Greene

At the risk of offering an obvious observation, let me start by remarking that whether a film is conceived as a commercial entertainment or a work of cinematic art, finding an audience—finding the right audience—is a critical component of the … Continue reading →

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Learning from Propaganda: Helpful Hints for Connection with Audiences

Posted on September 21, 2011 by Frederick Greene

[WARNING:  THIS IS A LONG, CONTENT RICH, MEDIA POOR AND FRANKLY IRONIC POST. MAY NOT BE SUITABLE  FOR MARKETING AND ADVERTISING LAYPERSONS.] In my post last week, I examined Nancy Goliger’s observation that by any objective/neutral definition of propaganda, we … Continue reading →

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