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Category Archives: Observations and Provocations
OBLIVION Trailers, Teaser, Spots and Featurettes: Saving a Mediocre Movie from Oblivion
It’s getting harder to assess the effect of movie marketing, given the multiple, intersecting components of any campaign. Take for example, Oblivion, a B.O. bomb in the US with $77M in domestic ticket sales, but with $224M worldwide, with nearly … Continue reading
SNITCH TRAILER: Engagement, empowerment and activism by socially networked audiences.
Attending Transmedia 4: Spreading Change last Friday at UCLA, I listened as Alden Stoner, VP of Social Action Film Campaigns at Participant Media described the efforts her politically progressive production company undertook to support this 2013 Dwayne Johnson thriller, in … Continue reading
Posted in Observations and Provocations, Readings
Tagged annenberg school of communications and journalism, dwayne johnson, infographic, movie marketing, movie trailers, networked audiences, participant media, progressive politics, snitch trailer, social media, spreading change, summit entertainment, transmedia 4, ucla tft, usc
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