Category Archives: Readings

Critical/Analytical considerations of trailers

LINCOLN TRAILER: What you See is What you Get

Posted on November 15, 2012 by Frederick Greene

After reading A.O. Scott‘s review in the NYTimes, I decided to see Lincoln, which I did the other night. I love Tony Kushner’s writing; I admire Spielberg’s choices and acknowledge his films as “cultural landmarks” regardless of whether I like … Continue reading →

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CLOUD ATLAS TRAILER: Marketing the Hard to Describe Movie

Posted on November 2, 2012 by Frederick Greene

Box Office Mojo predicted the difficulties faced by Cloud Atlas in finding an audience in these paragraphs from an Oct. 25th article anticipating new releases and their likely box office expectations: “Opening at 2,008 locations, Cloud Atlas has the most … Continue reading →

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MAN OF STEEL Teaser: Another Key Art Award Winning Preview

Posted on October 25, 2012 by Frederick Greene

While I love writing about teasers because they’re so creatively wide-ranging yet constrained in length, this teaser has the added attraction of having been presented a gold medal at the the 2012 Hollywood Reporter Key Art Awards. The teaser is … Continue reading →

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