Category Archives: Readings

Critical/Analytical considerations of trailers

GOLD MEDAL TRAILER: “Shame” Red Band preview wins the Key Art Award in the AV category

Posted on October 23, 2012 by Frederick Greene

Steve McQueen‘s devastating portrait of sexual addiction –Shame– won critical acclaim last year, assisted, no doubt, by Michael Fassbender‘s widely discussed and extremely revealing performance. At the recent 41st Annual Hollywood Reporter Key Art Awards, its Red Band trailer was … Continue reading →

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AWARD WINNING COPY: Finalists for the Key Art Awards Oct. 17th

Posted on October 11, 2012 by Frederick Greene

The trailer for Tim Burton‘s Frankenweenie, which opened recently to disappointing box office numbers, was neither the official trailer #1 nor the official trailer #2, as designated on YouTube. Instead, it was identified by the title “Be Thrilled/Homage,” which is … Continue reading →

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LOOPER TEASER: Or What do you have to do to get a great opening weekend?

Posted on October 2, 2012 by Frederick Greene

Box Office Mojo had this to say about Looper’s opening weekend gross of $21M: “Looper’s good-not-great opening inforces [sic?] the challenges inherent in selling an original, R-rated sci-fi movie. Previews were jam-packed with quality information: they clearly articulated the movie’s … Continue reading →

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