Category Archives: Readings

Critical/Analytical considerations of trailers

GARDEN STATE Teaser: There’s Beauty in the Breakdown

Posted on August 14, 2012 by Frederick Greene

I’ve gone back to IFC’s list of 50 great trailers for today’s post. Here’s what critic Brandon Kim says about the 1:15 teaser for Garden State, which it ranks #14: “Garden State” never managed the darkness and gravity that could … Continue reading →

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AFI’s list of GREATEST TRAILERS? #40, SOUTH PARK: BIGGER LONGER & UNCUT Teaser

Posted on August 9, 2012 by Frederick Greene

A couple of years back, the AFI put together a list of the 100 greatest trailers of all time, with short descriptions and appreciations of each. It’s a great “filmography” for trailer afficionados and a reliable inspiration to my own … Continue reading →

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SELLING SHORT (Part II): Brief TV spots for Diary of a Wimpy Kid & The Expendables 2.

Posted on August 7, 2012 by Frederick Greene

In last week’s post, I described formal qualities of a short (:10 to :20) tv spot, as well as typical content and positioning strategies of this trailer subgenre. In this post, I wanted to consider the short spots for a … Continue reading →

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