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Category Archives: Readings
Selling Short: 15 Second TV Spots – a case study of PARANORMAN
The :10 or :15 or occasionally :20 TV spot is short trailer with a specific role in the promotional campaign for its feature film, a function with implications for its form, content and reception. These brief nuggets of movie marketing … Continue reading
FLIGHT Trailer: The Eyes Have It
My friend, the German media scholar and trailer historian, Professor Vinzenz Hediger, recently mentioned how much he admired the trailer for Denzel Washington’s upcoming release, Flight, a fictional exploration of a flawed hero, lionized for a miraculous crash landing then … Continue reading
THE HOBBIT: An Unexpected Journey TRAILER: Singing Dwarves, Creeping Gollum, but no Mention of Dragons or Spiders
Like all the other J.R.R. Tolkein fans around the world (and we are legion), I’m anticipating the release of Peter Jackson‘s production of the Hobbit (2012). Why then did the trailer give me pause, curl my lip, elicit a “wha?” … Continue reading
Posted in Readings
Tagged bilbo, dwarves, frodo, gollum, ian holm, ian mckellan, j.r.r tolkein, kate blanchett, LOTR, martin freeman, mgm, middle earth, movie marketing, movie trailer, new line, peter jackson, smaug, the hobbit, warner bros.
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