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Category Archives: Readings
UNTITLED STAR TREK SEQUEL “Fan” Trailer that “Fooled the Internet”
In early June 2012, the above trailer was posted, claiming to be the official teaser for the sequel to J.J. Abrams critical and commercial Star Trek movie (2009). The editors as Film School Rejects and Ain’t It Cool News, among … Continue reading
Posted in Observations and Provocations, Readings
Tagged ain't it cool news, bad robot, benedict cumberbatch, deception, fan trailer that fooled the internet, fan trailers, film school rejects, internet meme, j.j. abrams, marketing, movie trailers, ontology, paramount, positioning, star trek, starfleet, untitled star trek sequel
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BOOK TRAILERS: An A-V Advertisement for a Verbal Medium
The author of a manuscript I’ve been editing recently asked me what I knew about Book Trailers and whether I recommended she produce one for her novel. As a toiler in the world of previews, heralds and coming attractions, … Continue reading
BOURNE LEGACY TRAILER: No Bourne, No Ludlam, No Sequel, No Prequel
The new Bourne Legacy, slated for Aug. 10th release is not based on the book of the same name by Eric Van Lustbader, “official” heir to Robert Ludlam‘s novelistic career; it does not feature the character Jason Bourne; it does … Continue reading
Posted in Readings
Tagged aaron cross, albert finney, david straitharn, ed norton, eric van lustbader, joan allen, marketing challenge, matt damon, movie marketing, outcome agent, paul greengrass, prequel, rachel weisz, reboot, robert ludlam, sequel, series, spy thriller, The Bourne Legacy trailer, treadstone program, universal studios
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