Category Archives: Readings

Critical/Analytical considerations of trailers

BLOOPERS & OUTTAKES: Trailers By Another Name and From Another Angle

Posted on July 12, 2012 by Frederick Greene

THE LION KING (1994) A Case Study Did you know that the first trailer editors were obliged to work from outtakes? That’s because the negative was too costly/precious, and so the montage editors who got conscripted into movie marketing (circa … Continue reading →

Posted in Introductory and Reference Post, Readings | Tagged , , , , , , , , , , , | Leave a comment

THE DARK KNIGHT RISES Featurette: A Long Trailer and A Short Documentary

Posted on July 10, 2012 by Frederick Greene

FEATURETTES: Back in the 70’s, featurettes were commonplace marketing adjuncts for important or significant feature films. They were shown on TV (where else, in those benighted days before the intertubes), helping to flesh out the broadcast minutes that a movie-of-the-week … Continue reading →

Posted in Introductory and Reference Post, Readings | Tagged , , , , , , , , , , , | 1 Comment

WRECK-IT-RALPH Trailer: Transmedia Juggernaut Announcing Its Arrival

Posted on July 5, 2012 by Frederick Greene

I saw the trailer for Wreck-it-Ralph over the weekend and was impressed by the concept, the product, its presumed extensions and eventual franchise. (A Disney release, Wreck-it-Ralph is a video game villain who dreams of becoming a video game. It’s … Continue reading →

Posted in Observations and Provocations, Readings | Leave a comment