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Category Archives: Readings
Toy Story 3 Plays It Safe (Post 1 of 3)
Toy Story 3 Official Theatrical Trailer The 2:19 theatrical trailer for Toy Story 3 is a beautiful, effective piece of movie marketing that blithely presents the conflict driving the story before diverting audience attention into a minor, amusing sub plot. … Continue reading
Posted in Readings
Tagged " trailer, disney, marketing, pixar, toy story, toy story 2, toy story 3
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HORRIBLE BOSSES: Just Red-Band It! (Post 2 of 2)
Since this is a Red Band, age-gated trailer (however porous such a barrier proves in reality, the impulse is nonetheless instructive), obscene language and mature sexual subject matters are emphasized and explicit. Jennifer Anniston, the sexually rapacious dentist, appears in … Continue reading
Posted in Readings
Tagged " trailer, colin farrell, horrible bosses, jason bateman, jennifer anniston, kevin spacey, red band trailer
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HORRIBLE BOSSES: Red Band Theatrical Trailer (Post 1 of 2)
Horrible Bosses is a high concept project whose premise is contained in the title. The original take on the subject is expressed in the murder consultant’s question, “why don’t you kill each others bosses?” Why not, indeed? High concept is … Continue reading
Posted in Readings
Tagged " trailer, colin farrell, horrible bosses, jason bateman, jennifer anniston, kevin spacey, marketing, Trailers
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