Category Archives: Readings

Critical/Analytical considerations of trailers

Where the Wild Things Are: The Power of the Perfect Music Cue

Posted on August 26, 2011 by Frederick Greene

The 2:06 theatrical trailer for Where the Wild Things Are (2009), demonstrates the centrality of the music cue (and the music librarian) to trailer making.  I love this trailer for the stirring, evocative, and narrative Arcade Fire anthem (Wake Up) … Continue reading →

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Toy Story 3 Plays it Safe (Post 3 of 3)

Posted on August 16, 2011 by Frederick Greene

  What I’m saying, therefore, is that while this trailer is unrepresentative of the film in tone and gravity and plot, underselling the film in each of those areas is an understandably prudent choice.   A recent work of market research[1], … Continue reading →

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Toy Story 3 Plays it Safe (Post 2 of 2)

Posted on August 12, 2011 by Frederick Greene

Let’s consider the commercial artistry of this two minute, multi-part film.  Structurally, the trailer for Toy Story 3 has 8 distinct movements, with three separate music cues. It uses cards, diegetic dialogue, lyrics and melody to promise a happy ending, … Continue reading →

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