Category Archives: Readings

Critical/Analytical considerations of trailers

PAIN & GAIN TRAILER: Marketing Fun in the Sun

Occasionally, I remember to celebrate– and not merely anatomize–trailers in this space, in imitation of my fan-boy/girl peers on other trailer-focused websites and blogs. As I watched and rewatched the official trailer for director (rather than producer only) Michael Bay’s … Continue reading

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SNITCH TRAILER: Engagement, empowerment and activism by socially networked audiences.

Attending Transmedia 4: Spreading Change last Friday at UCLA, I listened as Alden Stoner, VP of Social Action Film Campaigns at Participant Media described the efforts her politically progressive production company undertook to support this 2013 Dwayne Johnson thriller, in … Continue reading

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BIOSHOCK INFINITE: The Game Trailer Considered

[Apologies to regular readers for your AWOL blogger. I’ve been doing paid work and was obliged, as I am from time to time, to attend to the realities of the bill cycle.] It’s hard to escape the critical and promotional … Continue reading

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