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Category Archives: Readings
HANDS UP! Promo: A Sophisticated, Multi-Media Movie Preview and Sales Presentation from 1918
[I’ve written about this promo before, but here is the case study from my recently published article in the special issue of Frames Cinema Journal devoted entirely to promotional materials: “Working in the World of Propaganda: Early Trailers & Modern … Continue reading
OBLIVION Trailers, Teaser, Spots and Featurettes: Saving a Mediocre Movie from Oblivion
It’s getting harder to assess the effect of movie marketing, given the multiple, intersecting components of any campaign. Take for example, Oblivion, a B.O. bomb in the US with $77M in domestic ticket sales, but with $224M worldwide, with nearly … Continue reading
MUD TRAILER:
The recent (and so far successful) effort by Matthew McConaughey to rehabilitate his reputation and develop his craft gained momentum this past weekend with the release of MUD, a coming of age story set in the Mississippi delta. A limited … Continue reading